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In the dynamic realm of healthcare, staying at the forefront of knowledge dissemination is paramount. G-Med, as an industry leader in medical information exchange, draws invaluable insights from its vast experience working closely with our clients and seeing the most successful hosted content posts on our physician-only platform.
For context, Hosted Content is a single sponsored post created by you and placed on G-Med’s specialized physicians’ feeds (Native plus In-Feed!) based on your preference of physician specialty and country. Here are five of our tips for crafting a successful hosted content post on G-Med:
Short and Impactful Videos - In the fast-paced environment of G-Med's social media type rolling feed, brevity is key. While a 45-minute pre-recorded webinar may contain a wealth of information, a concise video in less than 5 minutes captures attention effectively. By condensing your message into a digestible format, you increase the likelihood of engagement and resonation with time-strapped physicians.
Harness the Power of Infographics - Complex medical information, particularly details about drug interactions, can be daunting when presented as pages of text. Enter infographics - the hero of simplifying intricate data. By utilizing visually appealing infographics (yes, you can use more than one single graphic), you make your content more accessible and enhance the chances of physicians comprehending your message.
Strategic Call-to-Action (CTA) Placement - Transform your hosted content into a traffic driver by incorporating a Call-to-Action (CTA) button. For example, if you recently conducted a compelling webinar, tease it with a quick KOL led recap video and use the CTA button to redirect interested physicians to the full webinar, at an external landing page of your choosing.
Maximize Audience Exposure - Tailor the audience size to suit your goals. G-Med offers the flexibility to choose the physician specialty and country for optimal content placement. Maximizing the exposure of your hosted content not only broadens its reach but also contributes to cost-effectiveness, as the more physicians exposed, the lower the cost per physician.
Allow Engagement of your Content - Facilitate meaningful interactions by opening up the commenting section and incorporating polls on your Hosted Content post. Polls provide an (almost) effortless means of physician engagement and this will also provide organic polling data that can be invaluable for future content strategies (especially if running a series of Hosted Content posts). Additionally, opening the commenting sections will allow the physician to talk about your content, to spark organic discussions and sub-discussions, fostering a vibrant “buzz” around your content.
G-Med's journey as a physician-only social media platform is marked by a dedication to knowledge and learning from the experiences of our physicians. These five tips encapsulate the essence of a successful hosted content post on our platform, emphasizing brevity, visual appeal, strategic CTAs, broad audience exposure, and allowing peer-to-peer engagement. As you embark on your hosted content journey, remember that success lies not just in disseminating information but in creating an environment where knowledge thrives organically.
