Banner Ad Campaign Targeted to Rheumatologists

Objective

To reach physicians in a niche specialty in a singular country on a robust platform. As physicians on G-Med talk about topics relating to their profession from ethical dilemmas, to challenging clinical cases, through treatment options and recommendations for medications, the German media buying team felt comfortable reaching out to G-Med to deliver the campaign. As the available assets were multiple sized banner ads, the client requested multiple placements on the social media type feeds of their targeted physicians. Lastly, due to the specific nature of the campaign, it was important for there to be quick turnaround from the time of the sending of the assets, until the campaign went live.